Abbreviated Media Kit

Essentials of the essential, and always prepared: press release, campaign strategy, FAQ, social media strategy + designs, OOH ad + tagline, even an infographic and a thought leadership piece!

Imagine the largest Asian grocery supermarket HMart launching an AAPI month campaign, and a pop-up store! Personally, I would live there if it’s near my university

Multimedia Content Creation

By analyzing the brand’s positioning and need, multimedia contents are created strategically.

In this class assignment, I created a multimedia kit for the CVS project health to raise more awareness.

Influencer Platform Research

It was an honor to contribute to the Össur influencer/ambassador strategy working with LMJPR.

I really enjoyed the process of conducting secondary research and data gathering, the consolidated reports provides insights and content summary of each influencer.

Graphic Design

Aesthetic is my thing! Making a graphic “comfortable enough” for my eyes to read and appreciate is the No.1 goal of my design.

Redesigning the whole set of Mucker Capital social media graphics & event posters & newsletter layout fostered the promotion and presence of the brand on various platforms.

Media Research

Linking mental health with climate change issue?

For our group project, we conducted both qualitative research (focus groups let’s go) and quantitative research (Qualtrics is always fun) and we discovered that there is a potential opportunity for Headspace to further its communication strategy into climate anxiety issues.

Crisis Management

Anti-racism seems like a “political correctness” in Japan, and the campaign Nike created which aims to empower minority athletes in Japan received massive backlash.

A thorough analysis + QnA for this cross-cultural crisis are written for my Crisis Manageent class.

Professional Blog Writing

Creative writing allows a lot of free space for thoughts, but professional writing brings the essence of rigorous datapoint and concepts into live with attention-drawing storytelling.

Turning webinar transcript into professional blog posts that are not boring to read is one of the most interesting parts of work during my internship at Mucker.

Video Production

Filming and editing a video is always fun, especially the brainstorming process

For PR598, I really started to reflect on my own leadership traits, and explore ways to present myself as a better leader and a better person as well.

Audience Data Mining

What do people really think when the Taylor Swift & Ticketmaster crisis happened? and what can Ticketmaster potentially improve?

Through a series of analysis using basic NLP, we compiled different sentiments and datapoints associated with the new Beyoncé tour. Ticketmaster really needs more attention on the bots.