Strength

1. Lifestyle/Aesthetic
2. Sustainability — Low carbon footprint/ESG
3. Brand Partnership — strong B2B
4. Global presence
5. Quality Products
6. Financial performance
7. Corporate DEI
8. Strong retail performance
9. Creative content strategy
10. Great crisis management
11. Securing major investors and private equity firms

Weakness

1. Growing competition
2. Negative product feedback
3. Pricing
4. Past ingredient crisis
5. The stock price is decreasing 
6. Past history of being banned by the National Dairy Council Ireland 
7. Backlash from past lawsuits 
8. Past history of being boycotted

Opportunities

1. Rising awareness of environmental crises, rising demand for sustainable brands 
2. Prosperous tea and coffee culture
3. Growing market for plant-based products

Threats

1. Sociopolitical environment hostile towards aggressive environmentalism 
2. Potential recurring ingredient crisis 
3. Potential new food regulations
4. Greenwashing accusation from industry or media 
5. The potential of losing key investors 
6. Higher moral standards for “pure environmentalism”

You may wonder what are those actually referring to, or maybe you’re not. To read our rational for each bullet points