OATLY! Campaign & Brand Storytelling

Oatly will be releasing a new Oat Cheddar to their north America product line. No matter how much you hate (or love) their oatmilk or other products, the playful and eye-catching branding strategy automatically brings a charismatic character to its brand.

This project and the materials included are made for USC Public Relations & Advertising Comprehensive Exam. All the included content are hypothetical for educational purposes and may not be used for any commercial purposes.

SWOT analysis for Oatly may not only stands for Strength, Weakness, Opportunities and Threats, it may also stands for Some Wholesome Oat Things. Read our version of SWOT analysis here.

Why bother to read this if you are already following our social media pages, but here is a sneak peak into our new ads and social media posts, which need your feedbacks.

Remember the last time we were in the Duck Inn? We almost got the Duck Inn closed down because it’s in the Dairy State, and we swapped all the dairy milk with oat milk. Well, just kidding, they are not closed, and we are going again, to bring more chaos. (Once again, if you forget about what we did (we swapped regular dairy milk with oat milk at the Duck Inn), you should check out our Will It Swap video here, it’s awesome, and we love it.) 

40 words won’t be enough for a crash course on Oatly, but we put interesting graphics so that you won’t fall asleep in class.